When a crisis hits, most companies discover two things at once.
They did not have a communication plan. And the channels they planned to use are down.
A cyberattack takes out the intranet. A pandemic closes the office. The crisis is different every time. The communication problem is always the same: the people who need information most are the hardest to reach.
The companies that handle disruption well made one decision in advance. They chose a channel that works even when everything else does not.
That is one of the reasons we built crisis communication into Staffbeat. When something happens, the right message reaches the right people in the right language, independent of email, intranet or anything else that might be unavailable.
Most crises are not survived by reacting faster. They are survived by having thought about it earlier.